La. Admin. Code tit. 42 § XV-1147

Current through Register Vol. 50, No. 11, November 20, 2024

Section XV-1147 - Advertising, Mandatory Signage

A. The corporation and the operator shall not advertise sports wagering to a person by phone, email, or any other form of individually targeted advertisement or marketing material if the person has self-restricted or is excluded pursuant to the provisions of the Act or these rules, or if the person is otherwise barred from participating in sports wagering (including, but not limited to, advertisements targeted to persons under the age of 21).

B. Advertisements and marketing material shall not depict minors.

C. The corporation and the operator shall not advertise or run promotional activities at any primary or secondary schools, as defined by Louisiana law and including elementary, middle, and high schools, or sports venues exclusively used for primary or secondary schools.

D. The corporation and the operator shall ensure that all advertisements of sports wagering do not target prohibited players, persons under the age of 21, or self-restricted or excluded persons.

E. The corporation and the operator shall not misrepresent the frequency or extent of winning in any advertisement.

F. The corporation and the operator shall provide on its sports wagering platform, any websites, and in any print advertisement of sports wagering for such the toll-free telephone number available for information and referral services regarding compulsive or problem gambling.

G. The corporation and the operator shall ensure that all advertising, public relations activities, and marketing campaigns comply with this Section and do not: contain false or misleading information; fail to disclose conditions or limiting factors associated with the advertisement; use a font, type size, location, lighting, illustration, graphic depiction or color obscuring conditions or limiting factors associated with the advertisement; consist of indecent or offensive graphics or audio, or both; encourage players to chase their losses or re-invest their winnings; or suggest that sports wagering is a means of solving financial problems.

H. The operator shall retain a copy of all advertising and marketing materials intended to promote any sports wagering operation in the State of Louisiana, which shall be made available to the corporation upon request.

La. Admin. Code tit. 42, § XV-1147

Promulgated by the Louisiana Lottery Corporation LR 471889 (12/1/2021).

AUTHORITY NOTE: Promulgated in accordance with R.S. 47:9001 et seq.