La. Admin. Code tit. 28 § LXXI-539

Current through Register Vol. 50, No. 11, November 20, 2024

Section LXXI-539 - Strand 10.0: Promotion

A. Standard 10.1-Demonstrate an understanding of the nature and scope of promotion as a marketing function.

Benchmarks	Academic Cross-References	Louisiana Foundation Skills	SCANS Skills
1. Apply the communication process used in promotion. 2. Identify the roles of promotion as a marketing function. 3. Differentiate among the types of promotion. 4. Identify the elements of the promotional mix. 5. Recognize the impact of negative business ethics in promotion.	ELA 1-1, 3, 4, 5 2-1, 2, 3, 4, 5, 6 3-1, 2, 3 4-1, 2, 3, 4, 5, 6 5-1, 2, 3, 4, 5, 6 7-2, 4 Social Studies C-1C-2 E-1A-5	1, 2, 3, 4, 5	Competencies Resources Information Interpersonal Skills Systems Technology Foundations Basic Skills Thinking Skills Personal Qualities

B. Standard 10.2-Explain the role of advertising as part of a promotional mix.

Benchmarks	Academic Cross-References	Louisiana Foundation Skills	SCANS Skills
1. Identify the types of advertising media. 2. Identify and use the components of advertising. 3. Critique and select the most effective direct advertising methods. 4. Calculate media costs. 5. Explain the components of advertisements. 6. Evaluate effectiveness of advertising. 7. Develop promotional mix for a product. 8. Prepare a promotional budget.	ELA 1-1, 3, 4, 5 2-1, 2, 3, 4, 5, 6 3-1, 2, 3 4-1, 2, 3, 4, 5, 6 5-1, 2, 3, 4, 5, 6 7-1, 2, 4 Social Studies G-1B-1, 4 G-1C-2 G-1D-4 E-1A-2 E-1B-1 Math N-1, 2, 3, 4, 5, 6, 7 A-1, 3 M-1 D-1, 7, 9 P -5	1, 2, 3, 4, 5	Competencies Resources Information Interpersonal Skills Systems Technology Foundations Basic Skills Thinking Skills Personal Qualities

C. Standard 10.3-Explain the role of sales promotion as part of a promotional mix.

Benchmarks	Academic Cross-References	Louisiana Foundation Skills	SCANS Skills
1. List and define the types of sales and specialty promotions. 2. Analyze the effectiveness of a sales promotion plan.	ELA 1-1, 3, 4, 5 2-1, 2, 3, 4, 5, 6 3-1, 2, 3 4-1, 2, 3, 4, 5, 6 5-1, 2, 3, 4, 5, 6 7-2, 4 Social Studies C-1C-2 E-1A-5	1, 2, 3, 4, 5	Competencies Resources Information Interpersonal Skills Systems Technology Foundations Basic Skills Thinking Skills Personal Qualities

D. Standard 10.4-Explain the role of publicity/public relations as part of a promotional mix.

Benchmarks	Academic Cross-References	Louisiana Foundation Skills	SCANS Skills
1. Differentiate between advertising and publicity. 2. Evaluate the impact of public relations. 3. Write a publicity release. 4. Develop a public relations plan.	ELA 1-1, 3, 4, 5 2-1, 2, 3, 4, 5, 6 3-1, 2, 3 4-1, 2, 3, 4, 5, 6 5-1, 2, 3, 4, 5, 6 7-2, 4 Social Studies G-1B-4 G-1C-2 E-1A-5	1, 2, 3, 4, 5	Competencies Resources Information Interpersonal Skills Systems Technology Foundations Basic Skills Thinking Skills Personal Qualities

La. Admin. Code tit. 28, § LXXI-539

Promulgated by the Board of Elementary and Secondary Education, LR 29:2692 (December 2003).

AUTHORITY NOTE: Promulgated in accordance with R.S. 17:6(A)(10) and R.S. 17:10.