(2) Delivery of public education at CWS. A CWS that exceeds the lead action level on the basis of tap water samples collected in accordance with 567-paragraph 41.4(1)"c " and that is not already conducting public education tasks under 42.2(2) must conduct the public education tasks within 60 days of the date of notification of the action level exceedance: 1. Deliver printed materials meeting the content requirements of 42.2(2)"a" to all bill-paying customers.2. Contact customers who are most at risk by delivering education materials that meet the content requirements of 42.2(2)"a" to local public health agencies even if they are not located within the water system's service area, along with an informational notice that encourages distribution to all the organization's potentially affected customers or CWS's users. The water system must contact the local public health agencies directly by phone or in person. The local public health agencies may provide a specific list of additional community-based organizations serving target populations, which may include organizations outside the service area of the water system. If such lists are provided, systems must deliver education materials that meet the content requirement of 42.2(2) "a" to all organizations on the provided lists.3. Contact customers who are most at risk by delivering materials that meet the content requirements of 42.2(2) "a" to the following organizations that are located within the water system's service area, along with an informational notice that encourages distribution to all the organization's potentially affected customers or community public water supply system's users: * Public and private schools or school boards;
* Women, Infants, and Children (WIC) and Head Start programs;
* Public and private hospitals and medical clinics;
* Pediatricians;
* Family planning clinics; and
* Local welfare agencies.
4. Make a good-faith effort to locate the following organizations within the service area and to deliver to them materials that meet the content requirements of 42.2(2)"a, " along with an informational notice that encourages distribution to all potentially affected customers or users. The good-faith effort to contact at-risk customers may include requesting a specific contact list of these organizations from the local public health agencies, even if the agencies are not located within the water system's service area: * Licensed child care centers;
* Public and private preschools;
* Obstetricians, gynecologists, and midwives.
5. No less often than quarterly, provide information on or in each water bill as long as the system exceeds the action level for lead. The message on the water bill must include the following statement exactly as written except for the text in brackets for which the water system must substitute system-specific information:"[insert name of water system] found high levels of lead in drinking water in some homes. Lead can cause serious health problems. For more information, please call[insert telephone number of water system] or visit[insert your website link here]"The message or delivery mechanisms can be modified in consultation with the department; specifically, the department may allow a separate mailing of public education materials to customers if the water system cannot place the information on water bills.
6. Post material meeting the content requirements of 42.2(2)"a" on the water system's website if the system serves a population greater than 100,000.7. Submit a press release to newspaper, television, and radio stations.8. In addition to including those items previously listed, systems must implement at least three activities from one or more of the following categories. The educational content and selection of these activities must be determined in consultation with the department. * Public service announcement;
* Paid advertisement;
* Public area information displays;
* Emails to customers;
* Public meetings;
* Household deliveries;
* Targeted individual customer contact;
* Direct material distribution to all multifamily homes and institutions; and
* Other methods approved by the department.
For systems that are required to conduct monitoring annually or less frequently, the end of the monitoring period is September 30 of the calendar year in which the sampling occurs, or if the department has established an alternate monitoring period, the last day of that period.