Section 18.04.10.073 - STANDARDS FOR MARKETING01.Issuer. An issuer, directly or through its producers: a. Establishes marketing procedures to assure that any comparison of policies by its agents or other producers will be fair and accurate.b. Establishes marketing procedures to assure excessive insurance is not sold or issued.c. Displays prominently by type, stamp, or other appropriate means, on the first page of the policy the following: "Notice to buyer: This policy may not cover all of your medical expenses."d. Inquires and makes every reasonable effort to identify whether a prospective applicant or enrollee for Medicare supplement insurance already has accident and sickness insurance and the types and amounts of any such insurance.e. Establishes auditable procedures for verifying compliance with this Subsection 073.01.02.Banned Acts and Practices. In addition to the practices banned in Title 41, Chapter 13,Idaho Code, the following acts and practices are banned: a. High pressure tactics. Employing any method of marketing having the effect of or tending to induce the purchase of insurance through force, fright, threat, whether explicit or implied, or undue pressure to purchase or recommend the purchase of insurance.b. Cold lead advertising. Making use directly or indirectly of any method of marketing which fails to disclose in a conspicuous manner that a purpose of the method of marketing is solicitation of insurance and that contact will be made by an insurance agent or insurance company.03.Banned Terms. The terms "Medicare supplement," "Medigap," "Medicare wrap-around," and words of similar import cannot be used unless the policy is issued in compliance with this chapter.Idaho Admin. Code r. 18.04.10.073