Section 04.02.01.070 - GENERAL RULEIt is an unfair and deceptive act or practice for a seller to:
01.Free No Cost Offers. Offer any goods or services as free, by use of the word "free" or other term of similar import, unless receipt of the free goods or services by a consumer is without added cost to the consumer; provided, however, that the consumer may be required to pay necessary delivery charges to the United States Post Office or a regulated public carrier if such fact is clearly and conspicuously disclosed in the offer and provided that the consumer may be required to purchase goods at their regular price as a precondition of entitlement to the free goods if such fact is readily apparent to a consumer acting reasonably under the circumstances or is clearly and conspicuously disclosed in the offer.02.Free With Cost Offers. Offer any goods or services as "free," "2 for 1," "1-cent Sale," or other term of similar import, if the seller increases the price of the base goods or services above their regular price or if the seller reduces the quality, quantity or size of the base goods or services.Idaho Admin. Code r. 04.02.01.070