Section 04.02.01.062 - COMPARISONS OF SELLER'S PRESENT PRICES TO SELLER'S FORMER PRICESIt is an unfair and deceptive act or practice for a seller to:
01.Fictitious Prices. Offer goods or services by representations comparing present prices to former prices of the seller, if the seller establishes a fictitious or inflated former price for a short period of time and for the purpose of subsequently offering a reduction. For example, a seller usually sells a certain pen for a regular price of seven dollars and fifty cents ($7.50), but he raises the price of the pen to an inflated price of ten dollars ($10) for a short period of time. He then "cuts" the price to its usual level of seven dollars and fifty cents ($7.50), and advertises: "Terrific Bargain: Were $10.00, Now Only $7.50"; or02.Bona Fide Regular Price. Offer goods or services by representations comparing present prices to former prices of the seller, if the former price was merely an asking price and was not the bona fide, regular price at which such goods or services were openly, actively, and actually offered for sale or sold.Idaho Admin. Code r. 04.02.01.062