Idaho Admin. Code r. 04.02.01.031
Current through September 2, 2024
The responsibility for truthful advertising which does not have the capacity, tendency, or effect of deceiving or misleading consumers acting reasonably under the circumstances rests with the seller. Sellers must be able to substantiate all claims or offers made before such claims or offers are advertised. Sellers must maintain sufficient records to substantiate all representations made in their advertisements.
Idaho Admin. Code r. 04.02.01.031