4 Del. Admin. Code § 1301-3.0

Current through Reigster Vol. 28, No. 6, December 1, 2024

Section 1301-3.0 - Prohibited Acts

3.1 No person licensed by the Commissioner shall sell or offer to sell alcoholic liquor by means of any advertisement or promotion including any statement, representation, symbol, depiction, or reference, directly or indirectly, which:

3.1.1 Would reasonably be expected to induce minors to purchase or consume alcoholic liquor.

3.1.2 Would reasonably be expected to induce any person to consume alcoholic liquor to excess.

3.1.3 Is illegal under any federal, state, or local law, or Commissioner rule.

3.1.4 Makes any humorous or frivolous reference to, or is suggestive of, the intoxicating effects of alcoholic liquor.

3.1.5 Is false or misleading in any material respect, or implies that the product has a curative or therapeutic effect.

3.2 No person, corporation, partnership, or other entity licensed by the Commissioner to sell alcoholic liquor shall engage in any deceptive or misleading advertising, or cause or permit his/her name to appear in, or be used in conjunction with, any deceptive or misleading advertisement or promotion of alcoholic liquor.

4 Del. Admin. Code § 1301-3.0

19 DE Reg. 775 (02/01/16)