2 Del. Admin. Code § 2J.03

Current through Register Vol. 28, No. 5, November 1, 2024
Section 2J.03 - Logos and Logo Sign Panels

Standard:

01 A logo shall be either an identification symbol/trademark or a word message. Each logo shall be placed on a separate logo sign panel that shall be attached to the Specific Service sign. Symbols or trademarks used alone for a logo shall be reproduced in the colors and general shape consistent with customary use, and any integral legend shall be in proportionate size. A logo that resembles an official traffic control device shall not be used.

Click here to view Image

Click here to view Image

Guidance:

02 A word message logo, not using a symbol or trademark, should have a blue background with white legend and border.
02A (DE Revision) If logos are used for attractions including gaming facilities, the name of the attraction should be included in the logo design.

Support:

03 Section 2J.05 contains information regarding the minimum letter heights for logo sign panels.

Option:

04 Where business identification symbols or trademarks are used alone for a logo, the border may be omitted from the logo sign panel.
05 A portion of a logo sign panel may be used to display a supplemental message horizontally along the bottom of the logo sign panel, provided that the message displays essential motorist information (see Figure 2J-3).

Standard:

06 All supplemental messages shall be displayed within the logo sign panel and shall have letters and numerals that comply with the minimum height requirements shown in Table 2J-1.

Click here to view Image

Table 2J-1. Minimum Letter and Numeral Sizes for

Specific Service Signs According to Sign Type

Type of Sign Freeway or Expressway Conventional Road or Ramp
A. Specific Service Signs
Service Categories 10 6
Exit Number Words 10 -
Exit Number Numerals and Letters 10 -
Action Message Words 10 6
Distance Numerals - 6
Distance Fraction Numerals - 4
B. Logo Sign Panels
Logo Sign Panels 60 x 36 30 x 18
Words and Numerals (Non-Trademark/Graphic Logo) 8 4
Trademark/Graphic Logo Proportional Proportional
Supplemental Message Words and Numerals 5 2.5

Note: Sizes are shown in inches and where applicable are shown as width x height

Guidance:

07 A logo sign panel should not display more than one supplemental message.
08 The supplemental message should be displayed in a color to contrast effectively with the background of the business sign or separated from the other legend or logo by a divider bar.
09 State or local agencies that elect to allow supplemental messages on logo sign panels should develop a statewide policy for such messages.

Support:

10 Typical supplemental messages might include DIESEL, 24 HOURS, CLOSED and the day of the week when the facility is closed, ALTERNATIVE FUELS (see Section 2I.03), and RV ACCESS.

Option:

11 The RV ACCESS supplemental message may be circular.

Standard:

12 If the RV ACCESS supplemental message is circular, it shall be the abbreviation RV in black letters inside a yellow circle with a black border and it shall be displayed within the logo sign panel near the lower right-hand corner (see Figure 2J-4).

Guidance:

13 If the circular RV ACCESS supplemental message is used, the circle should have a diameter of 10 inches and the letters should have a height of 6 inches.
14 If a State or local agency elects to display the designation of businesses as providing on-premise accommodations for recreational vehicles with the RV ACCESS supplemental message or the RV Access circular message, there should be a statewide policy for such designation and criteria for qualifying businesses. The criteria should include such site conditions as access between the public roadway and the site, on-premise geometry, and parking.

Option:

15 If a business designated as an Interstate Oasis (see Section 2I.04) has a business logo sign panel on the Food and/or Gas Specific Service signs, the word OASIS may be displayed on the bottom portion of the logo sign panel for that business.

Standard:

16 A logo sign panel shall not display the symbol/trademark or name of more than one business.

Click here to view Image

2 Del. Admin. Code § 2J.03