4 Colo. Code Regs. § 728-1.8
Current through Register Vol. 47, No. 22, November 25, 2024
Section 4 CCR 728-1.8 - ADVERTISINGThis Rule is promulgated pursuant to sections 12-20-204, 12-275-120(1)(w)(I), and 12-275-108(1)(b), C.R.S.
An optometrist shall not use, participate in, or permit the use of any form of public communications having reference, directly or indirectly, to his or her professional services which contains a false, fraudulent, misleading, deceptive, or unfair statement or claim. A false, fraudulent, misleading, deceptive, or unfair statement or claim includes, but is not limited to:
A. Contains a misrepresentation of fact; orB. Is likely to mislead or deceive because it fails to make full disclosure of relevant facts; orC. Represents that professional services can or will be completely performed for a stated fee when this is not the case, or makes representations with respect to fees for professional services that do not disclose all variables affecting the fees that will, in fact, be charged; orD. Contains other representations or implications that in reasonable probability will cause an ordinary prudent person to misunderstand or be deceived.37 CR 12, June 25, 2014, effective 7/15/201443 CR 12, June 25, 2020, effective 7/15/202043 CR 23, December 10, 2020, effective 12/30/202044 CR 12, June 25, 2021, effective 7/15/202144 CR 24, December 25, 2021, effective 1/14/202245 CR 21, November 10, 2022, effective 10/5/202245 CR 22, November 25, 2022, effective 10/26/202245 CR 23, December 10, 2022, effective 11/11/202245 CR 24, December 25, 2022, effective 1/14/2023