Section 425.310 - Marketing requirements(a)Requirements. Marketing materials and activities must: (1) Use template language developed by CMS, if available.(2) Not be used in a discriminatory manner or for discriminatory purposes.(3) Comply with § 425.304 regarding beneficiary incentives.(4) Not be materially inaccurate or misleading.(b)Monitoring.(1) CMS may request the submission of marketing materials and activities at any time. If CMS determines that the marketing materials and activities do not comply with the requirements of paragraph (a) of this section, CMS will issue written notice of disapproval to the ACO.(2) The ACO shall discontinue, and require its ACO participants, ACO providers/suppliers, and other individuals or entities performing functions or services related to ACO activities to discontinue, use of any marketing materials or activities disapproved by CMS.(c)Sanctions. Failure to comply with this section will subject the ACO to the penalties set forth in § 425.216 , termination under § 425.218 , or both. 87 FR 70233 , Nov. 18, 2022