Ala. Admin. Code r. 20-X-8-.07

Current through Register Vol. 43, No. 1, October 31, 2024

Section 20-X-8-.07 - Samples - Gifts - Gratuities

(1) No samples, gratuities, gifts or anything of value shall be given or otherwise provided to the Administrator, Assistant Administrator, members of the ABC Board, any employees of the ABC Board, or to any licensee of the ABC Board, except as follows:

(a) An industry representative or a wholesale licensee may furnish at no charge a sample of alcoholic beverages to a licensee who has not previously purchased that brand within the previous six (6) months. For each individual licensee, the industry representative shall not give more than 750 milliliters of any brand of distilled spirits, nor more than 3 liters of any brand of wine nor more than one case of beer. If a product is not packaged in a size with the quantity limitations herein provided, the next largest size may be utilized.

(b) An industry representative or a wholesale licensee may furnish or supply materials to be used for point-of-sale advertising. Such materials shall have no value except for advertising. Point-of-sale advertising material(s) determined to have financial worth in excess of advertising value shall not be distributed to a retailer until the cost thereof is paid by said retailer to the supplier thereof.

(c) Meals, entertainment, gifts and/or travel may be given to ABC Board personnel under the following conditions:

(i) The above activities must relate to legitimate ABC Board business purposes, wherein there is specialized dialogue, interaction and an exchange of information, ideas and research beneficial to the ABC Board.

(ii) The exceptions provided herein shall be subject to any limitations otherwise imposed by law.

(2) Manufacturers or importers choosing not to designate industry representatives within Alabama may also share the privileges herein provided. Prior to any distribution as provided herein, said manufacturers or importers shall notify the ABC Board of the identity of any persons making said distributions within this state.

(3) This regulation shall not be interpreted to prohibit manufacturer, importer or wholesaler licensees from calling upon retail licensees for purposes of explaining the proper and prudent uses of said licensees' alcoholic beverage products. Said licensees may also conduct classes and seminars for the benefit of retail licensees or their employees, but only when such classes or seminars are related to educating said employees as to the proper and prudent use of said licensee's products.

Author: ABC Board

Ala. Admin. Code r. 20-X-8-.07

Repealed and New: Filed August 21, 1998; effective October 16, 1998.

Statutory Authority:Code of Ala. 1975, §§ 28-3-49; 36-25-1, et seq.