Ala. Admin. Code r. 20-X-6-.12

Current through Register Vol. 43, No. 1, October 31, 2024

Section 20-X-6-.12 - Premiums Or Presents To Induce Purchase - Prohibited

It shall be unlawful for any person licensed to sell alcoholic beverages to offer to give anything of value as a premium for the return of caps, corks, labels or coupons taken from any bottle or package containing alcoholic beverages. It shall be unlawful to offer to give anything of value as a premium, present, or discount to induce the purchase of alcoholic beverages, or for any other purpose whatsoever in connection with the sale of alcoholic beverages. This regulation does not apply to any "add-on" or "on-package" item furnished by the manufacturer at no cost to the wholesaler or the Board, or any "point-of-sale" advertising item which is not for personal use of the consumer.

Repealed and New: Filed August 21, 1998; effective October 16, 1998. Amended: Filed January 15, 1999; effective February 19, 1999. Amended: Filed July 30, 1999; effective September 3, 1999.

Amended by Alabama Administrative Monthly Volume XXXIX, Issue No. 11, August 31, 2021, eff. 10/15/2021.

Author: ABC Board

Statutory Authority:Code of Ala. 1975, §§ 28-3-49; 28-3A-25(a)(10).