Ala. Admin. Code r. 190-X-5-.04

Current through Register Vol. 43, No. 1, October 31, 2024

Section 190-X-5-.04 - Advertising

(1) A chiropractor or non licensed clinic owner shall not make or cause to be made a false communication about the chiropractor or the chiropractor's services. A communication is false if it contains a material misrepresentation of fact or law or omits a material fact rendering the statement when considered as a whole to be false.

(2) A communication is defined as information in any manner or medium designed or intended to attract public attention to the chiropractor or his/ her practice.

(3) The chiropractor or non-licensed clinic owner shall have ultimate responsibility for all communications which are approved by him or her or his or her agents or associates. All communications regardless of form, including but not limited to recorded and printed communications, shall be approved by the chiropractor. In the case of broadcast communications, the actual transmission shall be retained and in the case of printed communications, a copy of the publication in which the communication is displayed shall be retained. Copies of communications, including but not limited to the transmission and publication referenced above, shall be retained by the chiropractor for one hundred eighty (180) days following the final appearance or use of the communication. The chiropractor is responsible for making copies of the communications available to the Board within ten (10) days following a request by the board.

Ala. Admin. Code r. 190-X-5-.04

Filed September 30, 1982. Amended: Filed September 12, 1983; February 16, 1984; August 25, 1988; January 29, 1990. Amended: Filed September 18, 1997; effective October 23, 1997. Amended: Filed September 5, 2000; effective October 10, 2000. Amended: Filed May 23, 2001; effective June 27, 2001. Amended: Filed December 13, 2001; effective January 17, 2002. Amended: Filed September 3, 2002; effective October 8, 2002. Amended: Filed November 6, 2003; effective December 11, 2003. Amended: Filed April 15, 2004; effective May 20, 2004. Amended: Filed October 24, 2007; effective November 28, 2007. Repealed and New Rule: Filed March 12, 2008; effective April 16, 2008. Amended: Filed October 17, 2013; effective November 21, 2013.

Author: Alabama State Board of Chiropractic Examiners

Statutory Authority:Code of Ala. 1975, §§ 34-24-144, 34-24-165, 34-24-166(5)(15)(20).