Baccarat, S.A.v.Northeastern Distributors, Inc.

Trademark Trial and Appeal Board

Dec 22, 2014

No. 91194574 (T.T.A.B. Dec. 22, 2014)

THIS OPINION IS NOT A
PRECEDENT OF THE TTAB

Hearing: Mailed:
December 17, 2014 December 22, 2014

UNITED STATES PATENT AND TRADEMARK OFFICE
_____

Trademark Trial and Appeal Board
_____

Baccarat, S.A.
v.
Northeastern Distributors, Inc.
_____

Opposition No. 91194574
_____

Stephen G. Janoski and Steven A. Straub of Roylance, Abrams, Berdo & Goodman,
LLP for Baccarat, S.A.

Louis R. Gigliotti of Louis R. Gigliotti, PA for Northeastern Distributors, Inc.
_____

Before Quinn, Cataldo and Bergsman, Administrative Trademark Judges.

Opinion by Bergsman, Administrative Trademark Judge:

Northeastern Distributors, Inc. (“Applicant”) filed an intent-to-use
application for the mark BACCARA, shown below, on the Principal Register for
“bottled water,” in Class 32.1

1 Serial No. 77655391, filed January 23, 2009. Applicant claims the color blue as a feature
of the mark.
Opposition No. 91194574

2

Baccarat, S.A. (“Opposer”) filed a notice of opposition against the registration
of Applicant’s mark on the grounds of likelihood of confusion pursuant to Section
2(d) of the Trademark Act of 1946, 15 U.S.C. § 1052(d), dilution by blurring and
tarnishment under Section 43(c) of the Trademark Act, 15 U.S.C. § 1125(c), and
that Applicant’s mark falsely suggests a connection with Opposer pursuant to
Section 2(a) of the Trademark Act, 15 U.S.C. § 1052(a). Opposer pleaded ownership
of 12 registrations for some variation of the name BACCARAT including the
registrations listed below:
1. Registration No. 1406761 for the mark BACCARAT, shown below, for
“crystal and glassware, namely glasses, bottles, containers, cups, decanters, and
vases,” in Class 21;2

2. Registration No. 1144212 for the mark BACCARAT, in typed drawing
form, for “glass service comprising water, wine, champagne and aperitif goblets and
glasses, jugs and decanters,” in Class 21.3

2 Issued August 26, 1986; renewed.
3 Issued December 23, 1980; second renewal. Prior to November 2, 2003, “standard
character” drawings were known as “typed” drawings. A typed mark is the legal equivalent
of a standard character mark. TMEP § 807.03(i) (April 2014).
Opposition No. 91194574

3

In view of our decision in this case, the details of the other registrations need
not be set out because the above-noted registrations are the focus of the testimony
and evidence.
Applicant, in its Answer, denied the salient allegations in the Notice of
Opposition.
I. Evidentiary Issue
In its brief, Applicant attached evidence not otherwise made of record during
Applicant’s testimony period. Evidence not filed in compliance with the rules of
practice governing opposition proceedings before the Board will not be considered.
See Swiss Watch Int’l Inc. v. Fed’n of the Swiss Watch Indus., 101 USPQ2d 1731,
1734-35 (TTAB 2012) (declaration and exhibits submitted with brief not an
acceptable way to make evidence of record and materials are not treated as
stipulated in view of objection and because defendant would not have stipulated to
consideration of the materials if it could not provide information in response to the
materials); Baseball America Inc. v. Powerplay Sports Ltd., 71 USPQ2d 1844, 1846
n.8 (TTAB 2004) (materials submitted outside of applicant's assigned testimony
period and which failed to comply with the Board's evidentiary rules given no
consideration); The Maytag Co. v. Luskin's, Inc., 228 USPQ 747, 748 (TTAB 1986)
(twenty-nine registrations listed in appendix to brief not considered because their
listing was not in compliance with rules of practice). Because the evidence attached
to the brief was not timely filed, we have not given it any consideration. See TBMP §
704.05(b) (2014).
Opposition No. 91194574

4

II. The Record
The record includes the pleadings and, by operation of Trademark Rule
2.122(b), 37 C.F.R. § 2.122(b), Applicant’s application file. The parties stipulated
that the testimony of witnesses may be introduced by affidavit.4 See Trademark
Rule 2.123(b), 37 CFR § 2.123(b). The parties introduced the following testimony
and evidence:
A. Opposer’s testimony and evidence.
1. Opposer’s first notice of reliance comprising printouts from the
electronic database records of the USPTO showing current status and title of
Opposer’s pleaded registrations;5
2. Opposer’s second notice of reliance on copies of third-party
registrations for marks identifying both glassware and water and third-party
registrations identifying retail store services featuring the sales of glassware and
water;6
3. Opposer’s third notice of reliance on copies of decisions from tribunals
involving domain name disputes;7
4. Opposer’s fourth notice of reliance on copies of newspaper articles;8

4 40 TTABVUE. Citations to the record will be to TTABVUE, the docket history system for
the Trademark Trial and Appeal Board. See Turdin v. Trilobite, Ltd., 109 USPQ2d 1473,
1476 n.6 (TTAB 2014).
5 46 – 49 and 69 TTABVUE.
6 50 TTABVUE.
7 51 TTABVUE.
8 52 – 54 TTABVUE.
Opposition No. 91194574

5

5. Opposer’s fifth notice of reliance on information from printed
publications, including but not limited to dictionaries and encyclopedias;9
6. Opposer’s sixth notice of reliance on advertisements published in
magazines in general circulation;10
7. Opposer’s seventh notice of reliance on third-party websites, submitted
pursuant to Safer, Inc. v. OMS Investments, Inc., 94 USPQ2d 1031, 1039 (TTAB
2010) (“if a document obtained from the Internet identifies its date of publication or
date that it was accessed and printed, and its source (e.g., the URL), it may be
admitted into evidence pursuant to a notice of reliance in the same manner as a
printed publication in general circulation in accordance with Trademark Rule
2.122(e).”) purportedly to show the history and strength of Opposer’s marks, sales
and variety of products sold under the marks;11
8. Testimony affidavit of Michelle Klein, President and CEO of Baccarat,
Inc., a wholly-owned subsidiary of Opposer, with attached exhibits;12
9. Testimony affidavit of Michaela Lerch, Director and Curator of the
Baccarat Museum, with attached exhibits;13
10. Testimony affidavit of Hervé Camournac, Deputy Managing Director
and CFO of Opposer, with attached exhibits;14

9 55 – 67 and 72 TTABVUE.
10 71 and 74 TTABVUE. These are duplicate entries.
11 70, 73 and 75 TTABVUE.
12 80 TTABVUE.
13 81 TTABVUE.
14 82 TTABVUE.
Opposition No. 91194574

6

11. Testimony affidavit of Markus Lampe, President and CEO of Opposer,
with attached exhibits;15
12. Rebuttal testimony affidavit of Michelle Klein with attached exhibits;16
and
13. Opposer’s eighth notice of reliance on excerpts from Internet websites
including dictionary definitions and third-party websites purportedly to show that
water is sold in bottles and the fame and strength of Opposer’s marks.17
B. Applicant’s testimony and evidence.
1. Notice of reliance on documents retrieved from the Internet;18
2. Testimony affidavit of Robert Gielchinsky, Applicant’s Director of
Operations, with attached exhibits;19 and
3. Testimony affidavit of Jordan Gielchinsky, President and CEO of
Applicant, with attached exhibits.20
III. Standing
Because Opposer has properly made of record its pleaded registrations,
Opposer has established its standing. Cunningham v. Laser Golf Corp., 222 F.3d
943, 55 USPQ2d 1842, 1844 (Fed. Cir. 2000); Lipton Indus., Inc. v. Ralston Purina
Co., 670 F.2d 1024, 213 USPQ 185, 189 (CCPA 1982).

15 83 TTABVUE.
16 104 TTABVUE.
17 105 TTABVUE.
18 97 TTABVUE.
19 98 TTABVUE 2 – 22.
20 98 TTABVUE 23 – 43.
Opposition No. 91194574

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IV. Priority
Because Opposer has properly made of record its pleaded registrations,
Section 2(d) priority is not an issue in the opposition as to the marks and the goods
covered by the pleaded registrations. King Candy Co. v. Eunice King’s Kitchen, Inc.,
496 F.2d 1400, 182 USPQ 108, 110 (CCPA 1974).
V. Likelihood of Confusion
Our determination under Section 2(d) is based on an analysis of all of the
probative facts in evidence that are relevant to the factors bearing on the issue of
likelihood of confusion. In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 177
USPQ 563, 567 (CCPA 1973). See also In re Majestic Distilling Company, Inc., 315
F.3d 1311, 65 USPQ2d 1201, 1203 (Fed. Cir. 2003).
A. The fame of Opposer’s marks.
Opposer contends that the BACCARAT marks in its pleaded registrations are
famous.21 Fame, if it exists, plays a dominant role in the likelihood of confusion
analysis because famous marks enjoy a broad scope of protection or exclusivity of
use. A famous mark has extensive public recognition and renown. Bose Corp. v.
QSC Audio Products Inc., 293 F.3d 1367, 63 USPQ2d 1303, 1305 (Fed. Cir. 2002);
Recot Inc. v. M.C. Becton, 214 F.3d 1322, 54 USPQ2d 1894, 1897 (Fed. Cir. 2000);
Kenner Parker Toys, Inc. v. Rose Art Industries, Inc., 963 F.2d 350, 22 USPQ2d
1453, 1456 (Fed. Cir. 1992).

21 81 TTABVUE 7 – 8.
Opposition No. 91194574

8

Fame may be measured indirectly by the volume of sales and advertising
expenditures of the goods and services identified by the marks at issue, “the length
of time those indicia of commercial awareness have been evident,” widespread
critical assessments and through notice by independent sources of the products
identified by the marks, as well as the general reputation of the products and
services. Bose Corp. v. QSC Audio Products Inc., 63 USPQ2d at 1305-1306 and
1309. Although raw numbers of product sales and advertising expenses may have
sufficed in the past to prove fame of a mark, raw numbers alone may be misleading.
Some context in which to place raw statistics may be necessary (e.g., the
substantiality of the sales or advertising figures for comparable types of products or
services). Id. at 1309.
Finally, because of the extreme deference that we accord a famous mark in
terms of the wide latitude of legal protection it receives, and the dominant role fame
plays in the likelihood of confusion analysis, it is the duty of the party asserting
that its mark is famous to clearly prove it. Leading Jewelers Guild Inc. v. LJOW
Holdings LLC, 82 USPQ2d 1901, 1904 (TTAB 2007).
Based on the evidence and testimony set forth below, we find that Opposer’s
BACCARAT mark is famous for crystal and glassware. The following testimony and
evidence establishes the fame of the BACCARAT mark:
Opposition No. 91194574

9

1. Opposer began producing glass products at least as early as October
16, 1764 when King Louis XV authorized the Bishop of Metz to create a glassworks
in the town of Baccarat, France.22
2. “Since the early 1800’s, [Opposer’s] crystal wares have been entered
and exhibited in national and international expositions, including World’s Fairs to
promote the progress of [Opposer’s] craftsmanship and design.”23 For example,
Opposer won the “High Prize” at the 1904 Universal Exposition in St. Louis,
Missouri, Opposer was an exhibitor at the 1939 World’s Fair in New York City,
Opposer was awarded the 1979 Neiman Marcus Fashion Award, and Opposer was
awarded the 1989 International Table Top Award for Design held in Dallas,
Texas;24
3. “Based on current and historical data for sales of crystal wares,
including tableware, stemware, barware, and crystal products for the home
including bottles, perfume bottles, carafes, pitchers, decanters, vases, statues,
sculptures, and figurines, [Opposer] has 13% U.S. market share among modestly
priced goods.”25 For example, from 2000 through 2010, Opposer’s sales of products
identified by Opposer’s marks generated revenues of $308,954,000 in the United

22 77 TTABVUE 3.
23 77 TTABVUE 7.
24 77 TTABVUE 9 – 10.
25 76 TTABVUE 5.
Opposition No. 91194574

10

States. In 2011, Opposer’s sales in the United States for products identified by
Opposer’s marks generated revenues of $22,119,000;26
4. From 2005 through 2010, Opposer spent $18,430,000 in the United
States advertising products identified by its BACCARAT marks.27 In 2011, Opposer
spent $2,777,000 in the United States advertising the products identified by its
BACCARAT marks.28 Opposer advertises in newspapers such as the New York
Times and magazines such as Vanity Fair, Harper’s Bazaar, and Elle;29
5. Opposer has received significant unsolicited media attention noting the
fame and/or renown of its BACCARAT branded products.30 The following excerpts
are representative:
a. Boston Globe (October 17, 1982)
A Tale of Rue de Paradis for Shoppers, Browsers
This Paris Street Should Not Be Missed

* * *
CIAT is but the beginning, for Rue de Paradis is both
showroom and museum … the most famous of all being
Bacarrat, next door in the Courtyard.
Often called the crystal of kings, Baccarat’s respect for
beauty of substance and form has gained a clientele
consisting of almost all the royal houses of the 19th
century, as well as many of the best known political and
social figures of the 20th century.

26 78 TTABVUE 3.
27 78 TTABVUE 4.
28 78 TTABVUE 3.
29 78 TTABVUE 4.
30 52 – 54 TTABVUE.
Opposition No. 91194574

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* * *
Founded in 1765 at Baccarat, then a small town of some
600 people near Nancy, the company and town continue to
grow as one. The company now employs 12,000, 21 of
them honored by the president of France as Meilleur de
France – the finest in their trade.31
b. Philadelphia Inquirer (January 27, 1985)
Huge Vase Made in Phila. Is The Object Of A Search
* * *
Spillman hopes to borrow the glass, the work of such
famous glass firms as Thomas Webb & Co. of England,
Baccarat and St. Louis of France, Lobmeyr of Vienna and
Libbey and Tiffany of the United States, from American
and European museums and from private collections.32
c. Denver Rocky Mountain News (December 21, 1989)
Last-Minute Gift Ideas Abound Diamonds, Gold Glitter
For Christmas
* * *
Collectible ornaments. Crystal and silver tree ornaments
in the shapes of festive symbols make excellent stocking
stuffers. Available from famous makers, such as Lalique,
Baccarat, Orrefors, Daum and Kosta Boda.33
d. Palm Beach Post (June 24, 1990)
Going, Going, Gone: Centrust Treasure Lures Gold
Diggers
* * *
Before Saturday’s auction, specialists predicted lively
interest in Baccarat crystal, with perhaps slightly less

31 52 TTABVUE 9 – 14.
32 52 TTABVUE 16 – 18.
33 52 TTABVUE 35 – 37.
Opposition No. 91194574

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clamor for the Limoges china. That assessment turned out
to be about right.
“Baccarat is grade A in the crystal world,” said Ellen
Jones, assistant vice president for Christie’s, a London-
based auction house with offices in New York and Palm
Beach. “It has a lovely weight and beautiful clear quality.”
For more than 200 years, Baccarat (pronounced bah-kah-
rah) crystal, produced in the Lorraine region of France,
has been associated with royalty and celebrity. Clients
have included Louis XVIII of France, the emperor of
Japan, Pope Benedict XV, the Aga Kahn and President
Kennedy.34
e. Washington Post (August 19, 2004)
Razzle-Dazzle ‘Em; In Paris, Baccarat Builds A Crystal
Palace
While thousands throng the Eiffel Tower and the Louvre
here each summer day, Parisians with a taste for the
finer things in life are steering visitors to a less known,
more exclusive destination in the swank 16th
arrondissement: the new headquarters of French crystal
company Baccarat.
Founded in 1764, Baccarat crystal is among France’s most
prestigious exports. The crystal is sold at exclusive
Baccarat boutiques around the world, as well as at high-
end stores such as Neiman Marcus and Bloomingdale’s,
where their elegant wine glasses start at about $60 apiece
and go up from there.35
f. Kansas City Star (December 26, 2004)
Glass paperweights sell high
Although a heavy rock was surely the first paperweight,
France can claim creation of the beautiful glass
paperweights that are considered art.

34 52 TTABVUE 44- 48.
35 53 TTABVUE 3.
Opposition No. 91194574

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Famous glass houses of France, including Baccarat,
Clichy and Saint Louis, started making paperweights in
the mid-1800s, according to All About Paperweights
(Paperweight Press) by Lawrence H. Selman.
Baccarat is the best-known maker of paperweights.36
g. Morning Call (Allentown, PA) (May 27, 2006)
Little Shop of treasures ** Local Favorites ** Insider tips
on exploring our area
Gabellini Design LLC, a little shop at the corner of Allen
and Lafayette streets in Allentown, may seem modest.
But open the door and you enter a word of design that
spans centuries and styles.
In one corner is a tilt-top, circa 1830-60 table that Mr. and
Mrs. Abraham Lincoln might have gotten as a wedding
present. A modernistic Eames Chair, named for mid-20th
century designers Charles and Ray Eames, sits
comfortably near the front window.
And, then, there is the Baccarat crystal chandelier,
Created in the 19th century by the famous French crystal
maker, it was supposed to be hung in an international
exhibit. But it was damaged slightly by a workman and
was never put on display. Instead of gracing a royal court,
(the last Russian czar, Nicholas II, bought hundreds like
it for his many palaces), it glitters over a dining room in
Gabellini’s Allentown shop.37
6. BACCARAT may be found in some dictionaries. For example,
WEBSTER’S THIRD NEW INTERNATIONAL DICTIONARY OF THE ENGLISH
LANGUAGE UNABRIDGED (1993) has the entry for “baccarat glass” set forth below:

36 53 TTABVUE 11.
37 53 TTABVUE 46.
Opposition No. 91194574

14

[fr. Baccarat, a trademark]: fine blown, molded, and cut
glass made at Baccarat, France, from 1765 to the present
time.38
See also THE WORLD BOOK DICTIONARY (1996) defining “baccarat” as “fine crystal
made at Baccarat, France.”39
“When a trademark attains dictionary recognition as part of the language, we
take it to be reasonably famous.” B.V.D. Licensing Corp. v. Body Action Design, Inc.,
846 F.2d 727, 6 USPQ2d 1719, 1720 (Fed. Cir. 1988).
While having established that Opposer’s mark BACCARAT is famous for
crystal and glassware for purposes of likelihood of confusion, this fact alone is not
enough to prove likelihood of confusion. As the Board explained in Blue Man
Productions Inc. v. Tarmann, 75 USPQ2d 1811, 1819 (TTAB 2005), rev’d on other
grounds, Civil Action No. 05-2037 (D.D.C. April 3, 2008):
If that were the case, having a famous mark would entitle
the owner to a right in gross, and that is against the
principles of trademark law. See University of Notre Dame
du Lac v. J. C. Gourmet Food Imports Co., Inc., 703 F.2d
1372, 217 USPQ 505, 507 (Fed. Cir. 1983):
The fame of the [plaintiff's] name is insufficient in
itself to establish likelihood of confusion under
§ 2(d). “Likely* * * to cause confusion” means more
than the likelihood that the public will recall a
famous mark on seeing the same mark used by
another. It must also be established that there is a
reasonable basis for the public to attribute the

38 56 TTABVUE 7 – 9.
39 56 TTABVUE 11 – 13. See also THE WORLD BOOK ENCYCLOPEDIA (1990) with an
entry for “Baccarat glass” as “[t]he glass works at Baccarat, France, produced some of the
best cut glass made in Europe in the 1800’s” (56 TTABVUE 15 – 17); and Encyclopedia.com
(September 9, 2011) (“The name Baccarat has become nearly synonymous with luxury. For
more than 200 years, the company has produced and distributed some of the world’s finest
luxury crystal.”). 56 TTABVUE 124.
Opposition No. 91194574

15

particular product or service of another to the
source of the goods or services associated with the
famous mark. To hold otherwise would result in
recognizing a right in gross, which is contrary to
principles of trademark law and to concepts
embodied in 15 USC § 1052(d).
See also Recot Inc. v. M.C. Becton, 214 F.3d 1322, 54
USPQ2d 1894, 1898 (Fed. Cir. 2000) (“fame alone cannot
overwhelm the other du Pont factors as a matter of law”).
B. The similarity or dissimilarity of the marks in their entireties in terms of
appearance, sound, connotation and commercial impression.

We now turn to the du Pont likelihood of confusion factor focusing on the
similarity or dissimilarity of the marks in their entireties as to appearance, sound,
connotation and commercial impression. In re E.I. du Pont De Nemours & Co., 177
USPQ at 567. Each of these characteristics of a mark must be considered. Palm Bay
Imports Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369,
73 USPQ2d 1689, 1692 (Fed. Cir. 2005) (appearance, sound, meaning and
commercial impression are separate factors bearing on the ultimate conclusion of
whether marks are, overall, similar). The similarity of the marks in regard to one of
these factors can be critical to a finding of similarity. See TBC Corp. v. Holsa Inc.,
126 F.3d 1470, 44 USPQ2d 1315, 1318 (Fed. Cir. 1997) (phonetic similarity may be
critical when goods are advertised via radio or when business is done by telephone).
See also In re Sarkli, Ltd., 721 F.2d 353, 220 USPQ 111, 113 (Fed. Cir. 1983) (“the
PTO may reject an application ex parte solely because of similarity in meaning of
the mark sought to be registered with a previously registered mark”); but see Bost
Bakery, Inc. v. Roland Industries, Inc., 216 USPQ 799, 801 (TTAB 1991) (“the
principle that similarity between marks in meaning or commercial significance
Opposition No. 91194574

16

alone may be sufficient to create a likelihood of confusion is applicable primarily to
situations where marks are coined or arbitrary rather than highly suggestive.”)
However, the law does not counsel that similarity in one factor alone automatically
results in a finding that the marks are similar. See Coach Servs. Inc. v. Triumph
Learning LLC, 96 USPQ2d 1600, 1609 (TTAB 2010), aff’d, 668 F.3d 1356, 101
USPQ2d 1713 (Fed. Cir. 2012).
In comparing the marks, we are mindful that “[t]he proper test is not a side-
by-side comparison of the marks, but instead ‘whether the marks are sufficiently
similar in terms of their commercial impression’ such that persons who encounter
the marks would be likely to assume a connection between the parties.” Coach
Servs. Inc. v. Triumph Learning LLC, 101 USPQ2d at 1721 (citation omitted). See
also San Fernando Electric Mfg. Co. v. JFD Electronics Components Corp., 565 F.2d
683, 196 USPQ 1, 3 (CCPA 1977); Spoons Restaurants Inc. v. Morrison Inc., 23
USPQ2d 1735, 1741 (TTAB 1991), aff’d mem., 972 F.2d 1353 (Fed. Cir. June 5,
1992).
We find that Applicant’s mark is similar in appearance to both of Opposer’s
marks. While Applicant’s mark is presented in a stylized format, one of the marks
in Opposer’s pleaded registrations, noted above, is in typed drawing form. Marks
presented in typed or standard character form are not limited to any particular
depiction. The rights associated with a mark in typed or standard characters reside
in the wording and not in any particular display. In re Viterra Inc., 671 F.3d 1358,
101 USPQ2d 1905, 1909-11 (Fed. Cir. 2012); Squirtco v. Tomy Corp., 697 F.2d 1038,
Opposition No. 91194574

17

216 USPQ 937, 939 (Fed. Cir. 1983); In re RSI Systems, LLC, 88 USPQ2d 1445,
1448 (TTAB 2008); In re Pollio Dairy Products Corp., 8 USPQ2d 2012, 2015 (TTAB
1988). Thus, we must consider the possibility that Opposer may choose to display its
mark in a manner similar to Applicant’s mark.
With respect to a comparison of Opposer’s stylized BACCARAT mark
and Applicant’s mark , neither mark is so highly
stylized that, when considering the fame of Opposer’s marks, the special form
displays do not serve to distinguish the overall visual similarities of the marks
because we focus on the recollection of the average purchaser, who normally retains
a general rather than a specific impression of trademarks.40 See L’Oreal S.A. v.
Marcon, 102 USPQ2d 1434, 1438 (TTAB 2012). This is especially true in this case
where Opposer’s marks are famous and they are accorded a greater scope of
protection or exclusivity of use. See Specialty Brands, Inc. v. Coffee Bean Distribs.,
Inc., 748 F.2d 669, 218 USPQ 1281, 1284 (Fed. Cir. 1984) (fame important to
likelihood of confusion inquiry because public may exercise less care in purchasing
product under a famous name).

40 Amazon.com advertised the sale of, inter alia, BACCARAT crystal tumblers for $88, a
crystal paperweight for $59 (used), and a crystal brandy glass for $50 (56 TTABVUE 128 –
130); the BLOOMINGDALES website (bloomingdales.com) advertised the sale of different
BACCARAT products such as “Intangible Horizon” barware for $50- $510, a nut plate for
$60, and an Arabesque bowl for $80 (56 TTABVUE 132 – 133); and the MACY’S website
(macys.com) advertised the sale of a BACCARAT crystal bowl for $90, a diamond-shaped
serving platter for $70, and highball glasses for $50 (56 TTABVUE 139 – 140). Even though
BACCARAT products at the low end of Opposer’s product line are relatively expensive, they
are not so expensive as to be out of the reach of ordinary consumers who retain only a
general rather than a specific impression of trademarks and who are looking to purchase
such products as a status symbol or special gift.
Opposition No. 91194574

18

Famous marks are accorded more protection precisely
because they are more likely to be remembered and
associated in the public mind than a weaker mark. See
Kenner Parker, 963 F.2d at 352, 22 USPQ2d at 1455-56.
For this reason, this court emphasizes:
When an opposer's trademark is a strong, famous
mark, it can never be “of little consequence.” The
fame of a trademark may affect the likelihood
purchasers will be confused inasmuch as less care
may be taken in purchasing a product under a
famous name.
Specialty Brands, Inc. v. Coffee Bean Distribs., Inc., 748
F.2d 669, 675, 218 USPQ 1281, 1284 (Fed. Cir. 1984).
Recot Inc. v. M.C. Becton, 54 USPQ2d at 1897.
“In reality … [w]hat happens is that a purchaser is less likely to perceive
differences from a famous mark. All that is needed is a suggestion of such mark to
trigger a mental perception that it is the famous mark. Purchasers simply do not
take the time to study the marks and see the differences. Nor are they expected to.”
B.V.D. Licensing Corp. v. Body Action Design, Inc., 6 USPQ2d at1722 (Nies, J.,
dissenting), quoted in Kenner Parker Toys, Inc. v. Rose Art Industries, Inc., 22
USPQ2d at 1456 (emphasis in the original).
With the exception of Applicant’s special form display of its mark, the only
other difference between the marks is that Opposer’s mark includes the letter “t” at
the end: BACCARAT v. BACCARA. Such slight differences in marks do not
normally create dissimilar marks. In re Great Lakes Canning, Inc., 227 USPQ 483,
485 (TTAB 1985) (“Moreover, although there are certain differences between the
[marks’ CAYNA and CANA] appearance, namely, the inclusion of the letter ‘Y’ and
the design feature in applicant’s mark, there are also obvious similarities between
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Opposition No. 91194574

20

As to the connotation of the marks, BACCARAT is a card game played in
European casinos.42 The baccarat card game is also spelled baccara.43 Thus,
Opposer’s mark is inherently distinctive when used in connection with Opposer’s
glassware. Likewise, we find that Applicant’s mark calls to mind the baccarat card
game because of the alternative spelling for the card game. Thus, we find that the
marks have similar meanings and engender similar commercial impressions.
In view thereof, we find that the marks are similar in terms of appearance,
sound, connotation and commercial impression.
C. The similarity or dissimilarity and the nature of the goods.
Applicant is seeking to register its mark for bottled water while Opposer has
registered its mark for inter alia “crystal and glassware, namely glasses, bottles,
containers, cups, decanters, and vases.”
Opposer introduced copies of seven use-based, third-party registrations
comprising both glassware and bottled water. Third-party registrations which
individually cover a number of different goods that are based on use in commerce
may have some probative value to the extent that they serve to suggest that the
listed goods are of a type which may emanate from the same source. In re Albert

take judicial notice of dictionary definitions, Univ. of Notre Dame du Lac v. J.C. Gourmet
Food Imp. Co., 213 USPQ 594 (TTAB 1982), aff'd, 703 F.2d 1372, 217 USPQ 505 (Fed. Cir.
1983), including online dictionaries that exist in printed format or have regular fixed
editions. In re Red Bull GmbH, 78 USPQ2d 1375, 1377 (TTAB 2006).
42 Webster’s Third New International Dictionary of the English Language
Unabridged (1993). 56 TTABVUE 7 – 9. See also The World Book Dictionary (1996). 56
TTABVUE 11 – 13.
43 Id.
Opposition No. 91194574

21

Trostel & Sons Co., 29 USPQ2d 1783, 1785-86; In re Mucky Duck Mustard Co. Inc.,
6 USPQ2d 1467, 1470 n.6 (TTAB 1988).44
Mark Reg. No. Goods

3479148 Tableware and cutlery, baby bottles, glass or
earthenware, namely, dishes, platters, plates,
bowls, cups saucers, tumblers and drinking
glasses, serving pitchers, water bottles sold empty
and bottled water
SEATTLE’S
BEST COFFEE
3808575 Beverage glassware; bottled waters
H●BLUE●O 3825811 Bottles sold empty; bottled water
WE ARE 3871613 Beverageware, drinking mugs, drinking glasses,
cups, drinking tumblers, water pitchers; bottled
water
TINI 3918167 Beverage glassware; bottled water
BLACK HILLS 3955170 Glassware, namely, shot glasses, drinking glasses,
drinking cups and drinking mugs; bottled water
GAMEWORKS 3968168 Beverage glassware, shot glasses, beer glasses,
cups, water bottles; bottled water

Markus Lampe, Opposer’s President and CEO, described Opposer’s product
line in his testimony affidavit.
18. [Opposer] has a global customer base not just for
the tablewares, but also for home including, sculptures,
and other artistic designs that are to be displayed for
their beauty or utilized for their purpose. Among the
Baccarat goods that are collected for both their utility and
artistry are stemware and bottles. [Opposer] has produced

44 50 TTABVUE 10 – 36. We did not include the entire description of goods for each
registration. We have listed only the goods relevant to this proceeding.
We did not consider Registration No. 3436185 for the mark THE FUN YUM FRIENDS (50
TTABVUE 7) registered under Section 66 of the Trademark Act, 15 U.S.C. § 1141f, or
Registration No. 3645460 for the mark comprising a man with a hard hat and checkered
shirts (50 TTABVUE 13) and Registration No. 3688564 for the mark BROUGH SUPERIOR
(50 TTABVUE 16) both registered under Section 44 of the Trademark Act, 15 U.S.C.
§ 1126, because none of these marks was registered on the basis of use in commerce under
Section 1(a) of the Trademark Act.
Opposition No. 91194574

22

hundreds of different shapes for decanters and drinking
glasses. [Opposer’s] glasses, bottles, pitchers, and
decanters are designed for particular beverages, whether
it hold [sic] water, wine, or any of the various spirits. …
Since 1900s, [Opposer] collaborates with some great
Cognac companies such as HINE, CAMUS, CABASSE,
REMY MARTIN, COURVOISIER, and DELAMIN for
which [Opposer] has been producing special decanters in
crystal to contain Cognac. …
19. Further, since the 1800s [Opposer] has been
producing bottles for perfumes sold by other parties. Some
of the more prominent examples include Baccarat bottles
for perfume sold by ELIZABETH ARDEN, CHRISTIAN
DIOR, CARTIER, GUERLAINE, and VERSACE. …
A respectable secondary market exists in trade for
collectible Baccarat bottles from both the perfume and the
spirits mentioned above.
20. Since the1800s [Opposer] had been producing light
fixtures, from small candlesticks, to elaborate
candelabras, and from small table lamps to giant
chandeliers. …
21. Since 1993 [Opposer] has been producing jewelry
made of crystal. …
22. … In 2008 [Opposer] collaborated with EVIAN, the
French company that produces bottled spring water sold
worldwide. [Opposer] designed and produced a very
limited number of bottles, each bottle a one-of-a-kind
shape and design, which contained EVIAN water. In
2009, the bottles were prominently displayed in cities
around the globe and auctioned to the public for tens of
thousands of dollars. The proceeds benefited a charitable
organization.
* * *
24. … [Opposer’s] products are commonly available in
secondary sales venues such as auction houses and online
auctions, including eBay. … 45

45 79 TTABVUE 6 – 8.
Opposition No. 91194574

23

In addition, Opposer has made trophies for sporting events, including the
crystal trophy for the Indian Wells Tennis Tournament held annually in California
and for races on the Formula 1 Tour.46
In light of the fame of Opposer’s mark and the above-noted expansion of its
product line, the use of a similar mark in connection with bottle water could be
perceived as another of Opposer’s commercial activities capitalizing on its
BACCARAT mark. See Harley-Davidson Motor Co. v. Pierce Foods Corp., 231 USPQ
857, 862 (TTAB 1986). This leads us to consider what, in our view, is the crux of the
likelihood of confusion issue in this case, namely, whether persons having
knowledge of the long used and extensively promoted BACCARAT mark for
glassware, and having encountered the expansion of Opposer’s commercial
activities as noted above, are apt to assume, erroneously, that bottled
water emanates from the same source.
The goods at issue may be found to be related if the public, being familiar
with Opposer’s use of its mark, and seeing Applicant’s mark on bottled water, is
likely to believe that Opposer has expanded its use of its mark, directly or under
license, to bottled water. See, E.g., Tuxedo Monopoly, Inc. v. General Mills Fun
Group, 648 F.2d 1335, 209 USPQ 986, 988 (CCPA 1981) (“”likelihood of confusion
must be found if the public, being familiar with [plaintiff’s] use of MONOPOLY for
board games and seeing the mark on any item that comes within the description of
goods set forth by [applicant] in its application, is likely to believe that [plaintiff]

46 76 TTABVUE 4.
Opposition No. 91194574

24

has expanded its use of the mark, directly or under license.”); Berghoff Restaurant v.
Washington Forge, Inc., 225 USPQ 603, 608 (TTAB 1985) (the fame and inherent
nature of Opposer’s mark may be important factors in evaluating the relatedness of
the goods); Bridgestone Co. v. Bridgestone Trading Co., 221 USPQ 1012, 1014
(TTAB 1984) (“we believe that opposer’s use of the mark on tires, bicycles, tennis
and golf balls, and on a wide variety of promotional items including clothing,
together with the established renown and long use of this arbitrary mark
demonstrate that purchasers, upon encountering applicant’s BRIDGESTONE mark
on shoes, are likely to mistakenly believe that this is another product produced,
sponsored or otherwise associated with opposer.”); Broadway Catering Corp. v.
Carla Inc., 215 USPQ 462, 465 (TTAB 1982) (the renown of opposer’s mark and
nature of the products at issue influence the analysis regarding whether the goods
and services are related); Hurst Performance, Inc. v. Torsten Hallman Racing, Inc.,
207 USPQ 671, 675 (TTAB 1980) (“Thus, the conditions and circumstances
surrounding the activities of opposer in relation to the sale and promotion of its
automotive products and those normally expected of a party selling, as in
applicant's case, racing apparel, are such as to be conducive to creating situations
from which confusion or mistake as to the source of those products could arise if the
marks of the parties are sufficiently similar so as to foster a misleading association
or connection.”).
The Board, in another case, stated the following, which is equally appropriate
in this case:
Opposition No. 91194574

25

The licensing of commercial trademarks for use on
“collateral” products (such as clothing, glassware, linens,
etc.), which are unrelated in nature to those goods or
services on which the marks are normally used, has
become a common practice in recent years. See: General
Mills Fun Group, Inc. v. Tuxedo Monopoly, Inc., 204
USPQ 396, 400 [where we stated that such use is a
matter of common knowledge and “has become a part of
everyday life which we cannot ignore”], affirmed 648 F.2d
1335, 209 USPQ 986, 988 (CCPA 1981) [where the Court
of Customs and Patent Appeals noted that “‘collateral
product’ use is a matter of textbook discussion (see J.
Gilson, Trademark Protection and Practice §5.05[10]
(1980) and frequent commentary (see Grimes and
Battersby, The Protection of Merchandising Properties, 69
T.M. Rep. 431 (1979) and references cited therein)”].
In re Phillips-Van Heusen Corporation, 228 USPQ 949, 951 (TTAB 1986). See also
L.C. Licensing Inc. v. Berman, 86 USPQ2d 1883, 1889 (TTAB 2008) (“It is common
knowledge, and a fact of which we can take judicial notice, that the licensing of
commercial trademarks on ‘collateral products’ has become a part of everyday life.”);
Turner Entertainment Co. v. Nelson, 38 USPQ2d 1942, 1945 (TTAB 1996) (“It is
common knowledge, and in the present case, undisputed that video games, t-shirts,
beach towels, caps and other logo-imprinted products are used as promotional items
for a diverse range of goods and services.”). As shown by the record evidence,
Opposer’s mark BACCARAT is famous and used in connection with a wide and
growing product line. See Bridgestone Tire Co. v. Bridgestone Trading Co., 221
USPQ at 1014.
Finally, there is no evidence in the record which suggests that Opposer would
not or could not use or license its BACCARAT mark in connection with bottled
water.
Opposition No. 91194574

26

In view of the foregoing, we find that the goods of the parties are related.
D. Established, likely to continue channels of trade and classes of consumers.
Opposer’s products are available through Opposer’s “flagship stores,” and
online through baccarat.com.47 Opposer also sells its products in department stores,
specialty shops, and online.48 “[Opposer’s] crystal products are sold on a limited
basis through Costco.”49 Opposer’s products are also available through online
retailers such as Amazon.com and Sears.com.50 “As of 2012, [Opposer’s] goods were
sold in 174 independent retailers across the United States. A secondary market
exists in sales venues such as auction houses and online auctions, including eBay.51
Applicant sells its bottled water “in many small retail locations including, but
not limited to, grocery stores, catering companies, restaurants, mini marts, health
food stores, and convenience stores as well as various distribution companies.”52
However, because there are no limitations as to channels of trade or classes
of purchasers in the description of goods in Opposer’s registrations or Applicant’s
application, it is presumed that Opposer’s goods and Applicant’s goods move in all
channels of trade normal for those goods, and that they are available to all classes
of purchasers for those goods. See Paula Payne Products Co. v. Johnson Publishing
Co., 473 F.2d 901, 177 USPQ 76, 77 (CCPA 1973); Kalart Co. v. Camera-Mart, Inc.,

47 79 TTABVUE 7.
48 76 TTABVUE 3.
49 76 TTABVUE 3.
50 76 TTABVUE 3.
51 79 TTABVUE 7 and 76 TTABVUE 3.
52 98 TTABVUE 3 and 24.
Opposition No. 91194574

27

258 F.2d 956, 119 USPQ 139 (CCPA 1958); Harry Winston, Inc. v. Bruce Winston
Gem Corp., 111 USPQ2d 1419, 1437 (TTAB 2014). In other words, we must give full
sweep to the description of goods and the modes of distribution.
In this regard, Opposer introduced six use–based, third-party registrations
owned by four entities for marks used to identify retailers selling both glassware
and bottled water (e.g., retail store services featuring inter alia glassware and
bottled water).53 These third-party registrations serve to suggest that the same
retailers may sell both glassware and bottled water.
Also, it is unquestionable that bottled water is generally available almost
everywhere and may be encountered by consumers in virtually any marketing
milieu.
E. The conditions under which and buyers to whom sales are made, i.e.
“impulse” vs. careful, sophisticated purchasing.

Applicant argues that the consumer degree of care weighs against finding
that there is a likelihood of confusion because Opposer’s products are relatively
expensive and singularly unique products for which consumers will exercise a high
degree of care. Also, Applicant asserts that bottled water is so different than
Opposer’s products that even consumers who encounter the products at the same
time would not associate them as emanating from a single source.54
Applicant’s argument does not address the fame of Opposer’s mark and the
role fame may play in the degree of consumer care. As we indicated above, fame is

53 50 TTABVUE 43 – 54.
54 116 TTABVUE 15 – 17.
Opposition No. 91194574

28

important in the likelihood of confusion inquiry because the public may exercise less
care in purchasing products with a famous name. See Specialty Brands, 223 USPQ
at 1284. In other words, when a consumer encounters a product that is being sold
under a mark that is similar to a famous mark, especially an impulse purchase such
as bottled water, he/she may exercise less care in purchasing the bottled water
because of the trust engendered by the famous mark. For this reason, the tolerance
for similarity between marks is inversely proportional to the fame of the prior mark.
Kenner Parker Toys, Inc. v. Rose Art Indus., Inc., 22 USPQ2d at 1456 (“there is “no
excuse for even approaching the well-known trademark of a competitor.”).
F. Balancing the factors.
Because Opposer’s marks are famous, the marks of the parties are similar,
the goods are related and are encountered by the same consumers, we find that
Applicant’s mark for “bottled water” is likely to cause confusion with
Opposer’s BACCARAT marks for inter alia “crystal and glassware, namely glasses,
bottles, containers, cups, decanters, and vases” and “glass service comprising water,
wine, champagne and aperitif goblets and glasses, jugs and decanters.” That is to
say, purchasers familiar with Opposer’s goods sold under its famous mark would be
likely to mistakenly believe, upon encountering Applicant’s mark for bottled water,
that the goods originated from or are associated with or sponsored by the same
entity.
Because we have found that there is a likelihood of confusion between
Opposer’s marks and Applicant’s mark, we do not need to decide Opposer’s dilution
Opposition No. 91194574

29

claim or its claim that Applicant’s mark creates a false association of a connection
with Opposer.
Decision: The opposition is sustained and registration to Applicant is
refused.