Section R. 432.21814 - AdvertisingRule 814.
(1) A licensed supplier may advertise a licensed gaming event using current and accurate information. The advertising shall include all of the following: (a) Name of the licensee.(c) Purpose for which the net proceeds will be used.(2) Advertising shall cease once the gaming event license has expired.(3) Advertising via the internet, printed matter, signs, or billboards shall be in the following format: (a) Information in subrule (1) of this rule shall appear in the top half of the advertisement.(b) Excluding location and supplier name, information in subrule (1) of this rule shall be prominently displayed in the same size font, or larger, as the largest font of any other information contained in the advertisement.(4) Information in subrule (1) of this rule shall be continuously visible and readable in television advertising.(5) The following items are not considered advertising:(a) A message on an answering machine or voicemail by the supplier licensee.(b) Video, audio, or other means of communication that is broadcast solely within the interior of a location where the licensed gaming event occurs.(c) Printed matter contained within the interior of a location where a licensed gaming event occurs and that is intended to be visible only from the interior of the location where the licensed gaming event is going to occur.(d) An internet webpage that does not mention days, dates, times, specific games played, or program information.Mich. Admin. Code R. 432.21814